Include risk information in the main part of the piece
DisputedwarningFDA guidance · non-bindingRaised as a question — a person decides
Rule
For a piece to be accurate and non-misleading, risk information should be included in the main part of the piece, and not only in a separate or peripheral part.
Check
Identify the main body/primary message of the piece and confirm risk information appears in the main part, not only in an appendix, footer, or separate panel.
Escalate when
When risk content appears only outside the main body of the piece.
Where this comes from
Section III.C.1, Overall Location of Risk Information · page 18. The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.
… to pay attention to and process specific features of the piece. FDA considers the following selected aspects of the layout of a print promotional piece when assessing the comparable prominence and readability of risk and efficacy information. This is not an exhaustive list; other issues, such as language comprehension and the risk hierarchy, are covered in other sections. Overall Location of Risk Information For a piece to be accurate and non-misleading, risk information should be included in the main part of a piece. If the omission of risk information in any part of a piece makes that part of the piece false or misleading, the problem cannot be corrected simply by including the risk information in a separate part of the piece. To be comparably prominent to benefit information, risk information should generally appear in the same parts of the piece as the benefits. Complete separation of benefit and risk in…
- Document
- FDA guidance: Presenting Risk Information in Prescription Drug and Medical Device Promotion (see document)
- Version
- as retrieved — the publisher does not version this document; the fingerprint below identifies the exact file
- Retrieved
- 2026-09-21 from www.fda.gov
- Fingerprint
- f5654ab082f6cd4408143f16…
FDA guidance describes the agency's current thinking. It is not binding law, and this rule is a recommendation, not an obligation.