MLRagent

No misleading headlines, subheadlines, or graphics in prescription drug ads

AI-verifiedblockerBinding lawRaised as a question — a person decides

Rule

In an advertisement for a prescription drug, headlines, subheadlines, and pictorial or other graphic matter may not be used in a way that is misleading.

Check

Assess whether any headline, subheadline, or pictorial/other graphic matter is used in a way that conveys a misleading impression about the drug.

Escalate when

Whether a headline, subheadline, or graphic conveys a misleading impression is a matter of judgment; escalate when reasonable reviewers could disagree on whether the overall impression created is misleading.

Where this comes from

21 CFR 202.1(e)(6)(xviii). The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.

…rug advertised is subject to section 505 of the act, or, in the case of other drugs, if the dosages employed were different from those recommended in the labeling and generally recognized as safe and effective. This provision is not intended to prevent citation of reports of studies that include some patients treated with dosages different from those authorized, if the results in such patients are not used. (xviii) Uses headline, subheadline, or pictorial or other graphic matter in a way that is misleading. (xix) Represents or suggests that drug dosages properly recommended for use in the treatment of certain classes of patients or disease conditions are safe and effective for the treatment of other classes of patients or disease conditions when such is not the case. (xx) Presents required information relating to side effects or contraindications by means of a general term for a group in place of disclosing each spec…
Document
21 CFR 202.1
Version
2026-09-16 — the link above is pinned to this date, so it shows the text as it stood then
Retrieved
2026-09-21 from www.ecfr.gov
Fingerprint
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