Ingredient quantity in Rx drug ad must match product label
Rule
In an advertisement for a prescription drug that presents ingredient quantity information, the stated quantity for each ingredient must be the same as the corresponding quantity information on the product label. This applies only to advertisements as defined by 21 CFR 202.1 — not to promotional labeling or other non-advertising promotional materials — and only to prescription drugs, not OTC drugs; it does not itself require that quantities be stated, only that if stated they must match.
Check
Confirm the piece is a prescription-drug advertisement (not promotional labeling or another non-advertising format) and, if so, where it states ingredient quantities, compare each stated amount and unit to the corresponding information on the product label; any difference in amount or unit is a violation. Do not flag differences in phrasing or presentation that convey the same amount and unit, and do not apply this rule to promotional labeling, OTC ads, or non-advertising materials.
Escalate when
Escalate if it is unclear whether the piece qualifies as an "advertisement" versus promotional labeling under FDA's distinction; or if the ad and label express the same ingredient quantity in different units (e.g., mg vs. mcg, or a ratio vs. a per-unit amount) and it is unclear after conversion whether the underlying amounts actually match.
Where this comes from
21 CFR 202.1(a)(2). The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.
…mation required by section 502(n) of the Federal Food, Drug, and Cosmetic Act shall appear together, without any intervening written, printed, or graphic matter, except the proprietary names of ingredients, which may be included with the listing of established names. (2) The order of listing of ingredients in the advertisement shall be the same as the order of listing of ingredients on the label of the product, and the information presented in the advertisement concerning the quantity of each such ingredient shall be the same as the corresponding information on the label of the product. (3) The advertisement shall not employ a fanciful proprietary name for the drug or any ingredient in such a manner as to imply that the drug or ingredient has some unique effectiveness or composition, when, in fact, the drug or ingredient is a common substance, the limitations of which are readily recognized when the drug or ingredient is listed by its established name. (4) The advertisement shall not feature iner…
- Document
- 21 CFR 202.1
- Version
- 2026-09-16 — the link above is pinned to this date, so it shows the text as it stood then
- Retrieved
- 2026-09-21 from www.ecfr.gov
- Fingerprint
- a542640a872b3f2702d549e8…