MLRagent

Television ads: on-screen major statement text must be verbatim key terms or full transcript

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Rule

In advertisements in television format, the on-screen text for the major statement must be either a verbatim rendering of key terms or phrases from the corresponding audio or a verbatim complete transcript of the corresponding audio. This dual-modality requirement applies only to television-format DTC advertisements, not to radio or other audio-only broadcast advertisements (medium scope note: 'broadcast' here is limited to television format only).

Check

For television-format DTC advertisements only: compare the on-screen major statement text to the audio script and confirm the displayed text is verbatim (key terms/phrases or full transcript), not paraphrased or reworded. Radio and other audio-only broadcast ads (e.g., telephone communications systems) are out of scope for this on-screen text requirement.

Where this comes from

21 CFR 202.1(e)(1)(ii)(C)(1). The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.

…nspicuous, and neutral manner. The major statement is presented in a clear, conspicuous, and neutral manner if the following are met: (A) It is presented in consumer-friendly language and terminology that is readily understandable. (B) Its audio information, in terms of the volume, articulation, and pacing used, is at least as understandable as the audio information presented in the rest of the advertisement. (C) In advertisements in television format, it is presented concurrently using both audio and text (dual modality). To achieve dual modality: (1) Either the text displays the verbatim key terms or phrases from the corresponding audio, or the text displays the verbatim complete transcript of the corresponding audio; and (2) The text is displayed for a sufficient duration to allow it to be read easily. For purposes of the standard in this paragraph (e)(1)(ii)(C)(2), the duration is considered sufficient if the text display begins at the same time and ends at approximately the same time as the corresponding audio. (D) In advertisements in television format, for the text portion of the major statement, the size and style of…
Document
21 CFR 202.1
Version
2026-09-16 — the link above is pinned to this date, so it shows the text as it stood then
Retrieved
2026-09-21 from www.ecfr.gov
Fingerprint
a542640a872b3f2702d549e8…