Do not host SIUU communications on platforms too limited to carry the required disclosures
Rule
Character-space-limited or otherwise presentationally limited platforms that cannot accommodate all recommended disclosures should not be used to host an SIUU communication directly; they may instead be used to direct HCPs to an SIUU communication hosted elsewhere.
Check
Determine whether the platform's format allows all recommended Q2 disclosures to be included; if not, check whether SIUU content is being hosted there directly (violation) versus merely linked to (acceptable).
Escalate when
Whether a platform's space constraints genuinely preclude the required disclosures is a judgment call.
Where this comes from
Section V, Q3, item 3 · page 23. The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.
… variety of media types and platforms, and each medium and platform may prompt unique presentational challenges and considerations. For example, certain online platforms may impose character-space limitations or other presentational limitations that would not enable a firm to include within their communications on that platform all of the disclosures that are recommended for an SIUU communication. To be consistent with the recommendations in this guidance, such platforms should not be used to host SIUU communications but could be used to direct HCPs to an SIUU communication. For example, it would be consistent with the recommendations in this guidance for a communication on a character-space limited platform to direct HCPs to an SIUU communication through a statement that does not mention the name of any specific medical product, such as “New publication for Health Care Providers—phase 3 trial results for an investigational treatment for [disease X],” followed by a link to a website whe…
- Document
- FDA guidance: Communications From Firms to Health Care Providers Regarding Scientific Information on Unapproved Uses of Approved/Cleared Medical Products: Questions and Answers (final)
- Version
- as retrieved — the publisher does not version this document; the fingerprint below identifies the exact file
- Retrieved
- 2026-09-21 from www.fda.gov
- Fingerprint
- a36a07e1efd950b7a2a8f6b3…
FDA guidance describes the agency's current thinking. It is not binding law, and this rule is a recommendation, not an obligation.