Data relied on must be scientifically appropriate and statistically sound
Rule
FDA recommends that any data, studies, or analyses a firm relies on to support a claim in a CFL promotional communication be scientifically appropriate and statistically sound for that specific claim.
Check
For each claim, identify the supporting study/analysis and assess whether its design and statistical methods actually support the specific claim made. A violation looks like a claim resting on a study not designed or powered to support it.
Escalate when
Always for study adequacy questions — requires biostatistical/medical judgment.
Where this comes from
Q.6/A.6 · page 14. The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.
…hat are material about the product being promoted, including information about the risks of the product. When these communications lack appropriate evidentiary support, they are likely to be false or misleading and can cause patient harm. To be truthful and non-misleading, representations or suggestions made by firms about their products need to be grounded in fact and science and presented with appropriate context. Any data, studies, or analyses relied on should be scientifically appropriate and statistically sound to support the representations or suggestions made in a CFL promotional communication. Contains Nonbinding Recommendations The safety and effectiveness of the drug or device under the conditions of use in the FDA-required labeling have already been established by appropriate evidence during the premarket review process (and/or through the device classification process). Therefore, FDA would not consider representations or suggestions in a CFL promotional communication to be false…
- Document
- FDA guidance: Medical Product Communications that Are Consistent With the FDA-Required Labeling – Questions and Answers (final)
- Version
- as retrieved — the publisher does not version this document; the fingerprint below identifies the exact file
- Retrieved
- 2026-09-21 from www.fda.gov
- Fingerprint
- 1a18b7f242bfbbf897f198df…
FDA guidance describes the agency's current thinking. It is not binding law, and this rule is a recommendation, not an obligation.