Accurately represent study results relied upon
Rule
FDA recommends that any study results or other data relied upon to support a CFL promotional communication (labeling, or prescription drug / restricted device advertising, that is consistent with the FDA-required labeling) be accurately represented in the communication.
Check
Compare the piece's characterization of study results to the actual study data/results. A violation looks like a mischaracterized endpoint, effect size, or outcome.
Escalate when
The characterization is technically correct but creates a different impression than the underlying data.
Where this comes from
Q.8/A.8, bullet 1 · page 17. The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.
…the FDA-required labeling (including the express and implied claims made and the overall impression created by the communication as a whole) affects how the information is understood. The following are some high-level recommendations for firms to consider when developing their presentations of information in CFL promotional communications to help ensure the presentations do not mislead the applicable audience(s): Any study results or other data and information that are relied upon to support a firm’s CFL promotional communication should be accurately represented in the communications. Moreover, aspects of study design and methodology that are material for audiences to accurately interpret the information presented (e.g. type of study, study objectives, product dosage/use regimens, controls used, patient population studied) from any studies relied on should be clearly and prominently disclosed in firms’ CFL promotional communications, and material limitations related to the study design, methodolo…
- Document
- FDA guidance: Medical Product Communications that Are Consistent With the FDA-Required Labeling – Questions and Answers (final)
- Version
- as retrieved — the publisher does not version this document; the fingerprint below identifies the exact file
- Retrieved
- 2026-09-21 from www.fda.gov
- Fingerprint
- 1a18b7f242bfbbf897f198df…
FDA guidance describes the agency's current thinking. It is not binding law, and this rule is a recommendation, not an obligation.