Disclose material limitations of study design, methodology, and results
Rule
FDA recommends, for CFL promotional communications (labeling, or prescription drug / restricted device advertising, consistent with the FDA-required labeling), that material limitations related to a relied-upon study's design, methodology, and results be disclosed clearly and prominently.
Check
Check whether known material limitations (e.g., small sample, not powered, retrospective, non-randomized) are disclosed clearly and prominently, not buried in fine print. A violation looks like limitations omitted entirely or presented in illegible/inconspicuous form.
Escalate when
Whether a given limitation is 'material' requires medical/scientific judgment.
Where this comes from
Q.8/A.8, bullet 1 · page 17. The highlighted words are quoted exactly; a script confirms they appear in the source before the rule can be published.
…ion should be accurately represented in the communications. Moreover, aspects of study design and methodology that are material for audiences to accurately interpret the information presented (e.g. type of study, study objectives, product dosage/use regimens, controls used, patient population studied) from any studies relied on should be clearly and prominently disclosed in firms’ CFL promotional communications, and material limitations related to the study design, methodology, and results should also be disclosed in a clear and prominent manner. The CFL promotional communication should accurately characterize and contextualize the relevant information about the product, including by disclosing unfavorable or inconsistent findings. For example, if a firm presents efficacy results from a postmarketing study of its product that evaluated the effect of the product on two different endpoints, such as overall survival and progression-free survival, and the pro…
- Document
- FDA guidance: Medical Product Communications that Are Consistent With the FDA-Required Labeling – Questions and Answers (final)
- Version
- as retrieved — the publisher does not version this document; the fingerprint below identifies the exact file
- Retrieved
- 2026-09-21 from www.fda.gov
- Fingerprint
- 1a18b7f242bfbbf897f198df…
FDA guidance describes the agency's current thinking. It is not binding law, and this rule is a recommendation, not an obligation.