Rules

Multi-page Rx ads may lack fair balance if risk info isn't facing/full page

Studies on normal subjects must disclose that fact unless drug is for normal individuals

Ingredient info block must be unbroken when 502(n) data is shown

Ad ingredient order must match order on product label

Ingredient quantity in Rx drug ad must match product label

Trademark and controlled-substance symbols do not count as intervening matter

Established name should sit directly right of or below proprietary name

Established name must be at least half size when proprietary name is enlarged in running text

Established name outside running text must be at least half the proprietary name's size

Type size is measured by actual letter height, not point size

Established name required once in running text when proprietary name is not featured

Established name required once per detailed-information column

Print: established name required once in running text when proprietary name only in text

Bottom-of-screen supers do not require the established name

Audio portion of audiovisual/broadcast material need not include established name

Digital: established name required once in running text when proprietary name not featured

Broadcast ads must include the major statement in audio (or audio/visual)

Television DTC ads must present major statement via concurrent audio and text

Television ads: on-screen major statement text must be verbatim key terms or full transcript

Reminder ads are not permitted for drugs with a boxed warning

Submit Promotional Labeling Specimens at Initial Dissemination

Submit Prescription Drug Ad Specimens at Initial Publication

Submit Sample-Carrying Mailers Complete, Minus the Physical Sample

Attach Completed Form FDA-2253 to Ad/Labeling Submissions

Include Current Professional Labeling With Ad/Labeling Submissions

Submit promo materials for FDA review if disseminated within 120 days of approval

After 120 days post-approval, submit promo materials 30 days before use

Submit pre-approval-window promotional materials during preapproval review

Submit post-approval promotional materials at least 30 days before use

Submit advertisements and promotional labeling to FDA per 314.81(b)(3)(i)